CMA Fest Hydration Campaign | DripDrop

culminating in the brand’s role as the official Hydration Sponsor of CMA Fest. Managed the campaign from activation strategy and tour planning—including selecting activation locations and developing the event footprint—to staffing, onsite operations, and post-event data reporting. Coordinated multiple moving pieces across vendors, staff, brand stakeholders, and live event environments to create a cohesive consumer experience leading into CMA Fest.